Well-designed product labels not only help attract the attention of potential consumers, but also promote your brand. Your product label plays an important role in creating a brand identity. There are many reasons why the appearance of a product label is important. Grow your business; the main reason that having a great label helps your product stand out from the competition. Another explanation is that labels play a role in influencing buyers’ purchasing decisions; you can also use labels to convince customers who are not sure what to buy to buy your product. According to the shopping behavior survey, 70% of people make purchase decisions in the store. Ten buyers changed brands while shopping. The research report also implies that the success of your brand depends to a large extent on your product display; making label design crucial. Therefore, we will introduce some techniques for designing labels and packaging in this article. We will use examples to discuss the considerations of national brands in brand development: