Water: fresh, refreshing, essential… and very, very destructive. Rain from the sky nourishes plants, keeps rivers flowing, and turns paper into pulp. Water may be the enemy of product labels. However, the destructive power of moisture can be as powerful as wearing a raincoat when the clouds are threatening. You can take steps to protect your product labels from the worst weather conditions. As brands seek solutions, waterproof stickers are becoming more and more popular. In order to maintain their personality and attractiveness, their packaging is. And the integrity of the information on the label in a constantly changing environment

Who needs waterproof stickers?

 Since water is everywhere, waterproof and waterproof product labels have a wide range of uses. Many situations that require sealing include: Food and beverage packagingImagine walking into your damp basement to buy an expensive bottle of Pinot Noir and discovering a peeling and wrinkled label, or considering peeling wet label fragments from a craft beer bottle. The appearance of your product is as important to your brand identity as the appearance in the packaging. Water-damaged labels can create a bad and inferior image that most brands want to avoid. Health and beauty products The bathroom is the wettest place in your home. A combination of water and steam. Damaged labels for hairdressing products, shower gels, skin creams, perfumes, and other health and beauty products. Consumers will choose health and beauty product brands that make them feel good and look good. Peel-off labels and liquid ink broke this promise. This is a must-have in this industry.Outdoor equipment Rain, snow, hail, sleet, ice-outdoor equipment must be able to withstand continuous rain (not to mention direct sunlight and extreme temperature fluctuations). Bring children’s toys to life. You can’t let a little water get in your way.

Bumper stickers and outdoor marketing

 Have you ever seen car bumpers advertise for political candidates before three elections or for concert tours in the past ten years? Someone decided to invest in waterproof stickers many years ago, and since then, these stickers have had an impact.

What makes the label waterproof?

Making waterproof stickers starts with the label material or top paper-we all see that wet paper can easily deteriorate.This is because water breaks the hydrogen bonds that hold the wood fibers in the paper together. Synthetic materials such as polyethylene and polypropylene are waterproof and more durable than paper, so they are ideal for wet and abrasive environments. Vinyl is also waterproof and “multidimensionally stable”, which means it can be stretched in multiple directions and return to its original shape without deformation. Vinyl is an excellent material for outdoors. For the ink, it is important to choose the oil-based option, because when a protective varnish or even a transparent film can provide an extra layer of protection between the printed image and the surrounding environment, the water-based ink will drip and smear. The third factor in the waterproof equation is glue. Glue reacts differently on different surfaces, and glue suitable for porous wood and paper may not be suitable for non-porous glass and polypropylene. Your product label is affected by the complex interaction between the product surface, label material and the environment. (Including two factors, humidity and heat).A skilled label printer understands the characteristics of all these elements and will help you choose the adhesive that best suits your needs. … The world must never throw any specific materials, ink or glue at you. That is knowledge, that is, knowledge that only experienced label printers can provide. Discuss the environment of your label with your label manufacturer. , Will guide you through all the options and help you make the right choice on the label, which not only resists flooding, but also looks good.